If you spend any time at all online you will have seen this tactic used to motivate people into action. The email signup or free training course signup box that says "Sign up now while registration is … [Read more...] about Artificial Scarcity and Why It Sucks in Selling
Learn Digital Marketing Skills
The digital marketing space has proved to be an amazing period for me. You can enjoy the same successes and break through the worry and procrastination of making that first step into creating your content and sharing it with the world.
Today, I help organisations in the arts, museums, heritage and culture sectors to become more confident and successful at attracting visitors to their locations.
I'm not a guru, entrepreneur or super powerful influencer. I'm a normal person like you and I enjoy helping others see that it's possible to be successful, even with a very small audience.
I had an interesting conversation recently with a friend of mine. He’s a professional sportsman and working hard at developing a brand. We were chatting about some of the promotional things that had … [Read more...] about Do You Really Need a Website Any More? Here’s Why You Need a Website More Than Ever
With the massive changes that appear to be happening to our way of life in the short term right now, it occurred to me that for many people who are used to commuting to an office each day, this is … [Read more...] about New to Home Remote Working? Here’s How to Get Started
It’s with a heavy heart that I heard of the failure of the Wemark stock photography project. However is wasn’t a surprise. If you’re a non-photography person, to explain, Wemark promised much to image … [Read more...] about Sadly, Why Wemark Was Always Doomed to Fail, Here’s The Positives You Can Take From It.
“I don’t understand digital marketing. I hate it, I wish it would go away!” This has happened twice now in less that a week. And while to me, digital marketing is so obvious that I cannot believe that … [Read more...] about Beginners guide to digital marketing – and I MEAN beginners
Hashtags are a surprisingly mis-understood area of social media. It's alarming how many clients I talk to don’t have even a basic grasp of how they work. Worst of all, people who didn’t … [Read more...] about The Complete and Utter Beginners Guide to #Hashtags
Creating content for social media channels is hard sometimes. Even people who’ve been on social media for years sometimes struggle to find the time to create good articles. I am guilty of that myself … [Read more...] about When to Automate and When Not to Automate Your Social Media
Working on some content for a clients website recently, I asked them to ping me over their Wordpress Admin login. “Oh, it’s just the same as the others” was the reply. I’d done several sessions of … [Read more...] about How to Generate Unguessable Passwords and Never Forget Them
Just a very quick blog post that will hopefully save you a lot of time and frustration if you're running Mac OSX and having trouble opening a .zip file. The symptoms: You download a .zip file, lets … [Read more...] about Having Problems With Your Mac OSX .Zip Files Becoming .CPGZ Files? Read On..