Why am I doing this?
Quite simply, it has come about as a result of some meetings and mentoring I was involved with and also conversations I have with several small business owners.
At any one time on my business, I am working with between one and three businesses and brands. Any more than that and I find I cannot give them the attention they deserve at the price point we are at.
So there’s a limit to how many people and businesses I can work with. And I’m OK with that except for one thing:
I am realising that right now, the smaller businesses and the self employed solo people were actually the ones that needed my help the most.
And also those same people are the ones least able to afford it.
I have no intention of taking on permanent staff, this would defeat the object of my own personal business plan. However, I want to figure out a way to help:
- Those small businesses competing against the large international corporations and national chains.
- The new businesses who probably had a marketing budget of zero (first mistake) and they also knew that they need help.
- Businesses who are scared to reach out due to a combination of a whole range of issues.
- Fear of the probable cost – “I know I can’t afford a digital marketing specialist” – fear of the unknown – “Let’s just keep buying those print adverts shall we?”
- Those with a terror of stepping out online where it creates a sense of fear, isolation and powerlessness.
I know that I can help with that, yet I also know that it needs to be affordable and scaleable, so that you can learn new skills and grow.
So what you need is a smaller version of what I do for clients.
With me so far? Good, that means you probably have some use for the following resources.
I’ll walk you through the absolute basics of getting started in digital marketing and selling and show you how ‘sell’ and ‘sales’ not dirty words.
I’ll explain why selling isn’t a bad thing if you do it well. It’s actually quite good fun. And why, even if your core business isn’t sales, knowing some basic selling skills can actually be a very useful thing. Even if you only ever use it for fun, or when you go shopping for your next new car…
