Creating great content can be hard. I have regular discussions with business owners who understand the value of blogging and online content marketing. They are enthusiastic about the value it can bring, but also cautious. Because the one thing everyone, without exception, says is "We will never find that many things to write about." Followed by "Nobody will want to read about us.” They worry that, a few weeks in, they will run out of content, subjects to write about, things to … [Read more...]
Instagram and The Vanishing Point
A rather insightful article on the Mastering Photography website highlighted the impact of images with converging lines in photography. The article by Richard Gray was principally covering what makes people ‘like’ Instagram images and one of the things that stood out was that images depicting converging lines were amongst the most popular. As a trainee draughtsman I was taught the importance of the vanishing point and perspective style drafting of buildings, how to calculate vanishing point … [Read more...]
The Good Fortune to Be Mentored By Those Who Care About Customers
Looking back on my early experiences in selling and the automotive industry, I realise now just how fortunate I was. My first full time job in trainee car sales way back in 1984 was a gentle introduction to the ethos of building relationships with customers that ensure not just a sale, but continued repeat business. The dealership was a family owned organisation, we saw the owner each day and my immediate boss had customers who simply wouldn’t deal with anyone else. What I initially found … [Read more...]
Memories of Thiepval – One Year On
Last summer marked the 100th Anniversary of the start of the Battle of the Somme in Europe. On 1st July 1916, the Allies began an offensive that saw more than 19,000 men killed on the first day. As part of the commemorations, I travelled to northern France with The Yorkshire Air Museum. They were asked to provide an AVRO 504K to display at the Thiepval Memorial on the 1st of July to represent the Royal Flying Corps, which went on to become the RAF. Working with them in a digital media … [Read more...]
Three Porsche Features, three utterly different 911 genres, one Porsche magazine
“How can you find so much to say about just one car?” It’s a question I’m frequently asked with regard to the Porsche 911, generally by people who are perhaps not the most diehard of Porsche enthusiasts. It is perhaps a reasonable question to ask as, to the casual observer, Porsche 911s are all the same. Rather Germanic, still with the engine in the wrong place and for those with a love of curvaceous Italian cars, not particularly attractive with engines that have a gruff exhaust note and … [Read more...]
Why I Have A Thing For French Farmhouses
The more Francophobic of my friends often ask me what’s my fascination for the old French farmhouse style? I’ve an affection for them that outpaces the inevitable rose tinted glasses of holiday memories so I guess it would be a good thing to give an explanation. Up there with the soft warmth of Scandinavian timber buildings and the sharp definition of Art Deco, Charente style farmhouses are one of my favourite buildings, here’s a few reasons why. They’re constructed almost like war … [Read more...]
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